For trade associations

We transform industry data into member benefit platforms for trade associations

Your members already file the data — regulatory reports, standardized submissions, industry surveys. We build the analytics platform that turns it into something they will actually open, you put your brand on it, and your members get it as part of membership.

Most member benefits are hard to prove. This one proves itself.

When a member asks what their dues buy, most of the answer is difficult to point at — a discount program, a newsletter, an event they didn't attend. A benchmarking platform behaves differently. Members come back to it each reporting cycle because it answers a question they can't answer alone: how do we compare to organizations like us. And because every report generated and every session is attributable, you can show your board exactly which members engaged, how often, and in which segments. That's the evidence a renewal conversation usually lacks.

You own the brand. We own the code. That is why it costs less.

A custom build is a capital project — six figures, a year or more, and at the end you own a codebase you now have to maintain. We license instead. You are not funding a platform from scratch, so it costs less and starts working in weeks rather than quarters. Maintenance, hosting, and improvements are ours. Every enhancement built for another association on the platform arrives in yours.

Your organization owns

  • Your branding and configuration
  • Your data, exportable in standard formats at any time
  • Your member relationships and communications
  • Approval rights over anything offered to your members

UpTahr owns and operates

  • The platform source code
  • Hosting, monitoring, and maintenance
  • The data pipelines and the benchmarking engine
  • Ongoing development across the platform

Source code escrow, standard-format data export, and a perpetual fallback license if UpTahr ever ceases operations. Your members' access does not depend on our continued existence.

The platform

What your members get on day one.

Industry data ingestion

We pull the public and regulatory datasets your members already file, normalize them, and keep them current each reporting cycle.

Benchmarking engine

Members compared against contextually meaningful peer cohorts — by size, type, and region — not raw industry averages that tell them nothing.

Member portal

A branded analytics interface authenticated against the membership system you already run. No new credentials for your members to manage.

Branded reports

On-demand report generation under your organization's brand, replacing the manual spreadsheet work members do today.

Scheduled delivery

Reports that arrive ahead of board meetings without anyone requesting them. This is what turns a tool members remember into a service they rely on.

Engagement analytics

Who is using it, how often, and which segments. This is the evidence your board needs at renewal, and it belongs to you.

How it works

Four steps, starting before you commit anything.

1

Prove

We build a working prototype on your members' public data before you sign anything. You see the real product with real numbers, not a mockup.

2

License

A multi-year license with maintenance included. We host and operate the platform; you configure and brand it.

3

Embed

You distribute it to your members as part of membership. It arrives under your name, through your channels.

4

Extend

Premium modules — deeper institution-specific analysis, AI-assisted querying, regulatory impact modeling — offered to members who want more, with your approval and a share of the revenue back to your organization.

Premium modules are always optional, always approved by you, and never change what members get for free.

Flagship

CUFPD, built for America's Credit Union.

Before

A credit union executive downloaded dense NCUA call report exports, built their own formulas in a spreadsheet, and assembled peer comparisons by hand. Hours of work, error-prone, and out of reach entirely for institutions without analytics staff.

After

Instant, accurate benchmark reports delivered through a member-authenticated portal under the association's brand.

Years of regulatory data
15+
Financial performance ratios
50+
Structured database
200GB
Coverage
Every federally insured credit union in the U.S.
The quarterly values table from a CUFPD benchmark report.A page of the CUFPD-generated benchmark report showing membership growth, share growth, loan growth and ROAA against asset class and national averages.The CUFPD dashboard comparing Return on Assets for a $100M–$500M credit union peer group against Navy Federal across eight quarters.
A benchmark report generated by CUFPD. Figures are public NCUA call report data, published with permission from America's Credit Union.